Sponsor the 2027 Berkeley Omnium: Invest in the Community. Reach Thousands. Make an Impact.

Be Part of One of Northern California’s Premier Cycling Weekends

The Berkeley Omnium returns in 2027, bringing together elite athletes, junior racers, collegiate teams, masters, recreational cyclists, families, and thousands of spectators for an unforgettable weekend of racing in the heart of Berkeley.

More than just a bike race, the Berkeley Omnium is a community event that promotes youth development, healthy lifestyles, local businesses, and the future of cycling.

We’re currently seeking sponsors and community partners who want to make a meaningful impact while showcasing their brand to an engaged and passionate audience.

Why Sponsor the Berkeley Omnium?

Reach a Highly Engaged Audience

The Berkeley Omnium attracts:

  • Competitive cyclists from across California and neighboring states

  • Families and youth cycling programs

  • College athletes

  • Outdoor and fitness enthusiasts

  • Local residents and community supporters

  • Industry professionals and cycling influencers

Your brand will be visible before, during, and after the event through:

  • Event website

  • Social media campaigns

  • Email marketing

  • Race registration platform

  • On-site signage

  • Podium ceremonies

  • Announcer recognition

  • Sponsor village and expo opportunities

Make a Lasting Community Impact

The Berkeley Omnium is proud to support the next generation of cyclists.

In 2026, the event has donated more than $28,000 to local Northern California Interscholastic Cycling League (NICA) mountain bike teams, helping provide equipment, coaching, race opportunities, and scholarships for student-athletes.

Every sponsorship helps us continue investing in youth cycling and building a stronger cycling community throughout Northern California.

When you sponsor the Berkeley Omnium, you’re supporting much more than a race, you’re helping inspire the next generation.

Sponsorship Opportunities

We offer sponsorship packages for organizations of every size, including:

  • Title Sponsorship

  • Community Partner

  • Junior Race Sponsor

  • Women’s Racing Sponsor

  • Podium Sponsor

  • Volunteer Sponsor

  • In-Kind Product Sponsor

Whether you’re a local business looking to support the community or a national brand seeking exposure to passionate cyclists, we’ll work with you to create a customized sponsorship package that meets your goals.

Perfect Partners Include

We welcome partnerships from:

  • Bike shops

  • Bicycle manufacturers

  • Outdoor and endurance brands

  • Fitness and wellness companies

  • Healthcare providers

  • Physical therapy clinics

  • Restaurants and cafés

  • Breweries

  • Financial institutions

  • Technology companies

  • Automotive dealerships

  • Universities

  • Real estate professionals

  • Local retailers

  • Community organizations

Why Businesses Keep Coming Back

Sponsors consistently tell us they value the Berkeley Omnium because it delivers:

  • Authentic community engagement

  • Strong brand visibility

  • Positive local impact

  • Opportunities to connect directly with customers

  • Association with one of Northern California’s longest-running cycling traditions

Our goal is to build long-term partnerships—not one-time sponsorships.

Let’s Build Something Together

Whether you’re interested in supporting youth cycling, increasing your brand visibility, or giving back to the Berkeley community, we’d love to hear from you.

The earlier you partner with us, the more opportunities we’ll have to feature your organization throughout our year-round marketing campaign leading up to race weekend.

Let’s make the 2027 Berkeley Omnium our biggest and most impactful event yet.

Interested in becoming a sponsor?

Contact the Berkeley Omnium organizing team today to request our 2027 Sponsorship Prospectus and learn how we can create a partnership that benefits both your organization and our cycling community.

Together, we can grow the sport, support future champions, and create an incredible event for everyone.

Ka Lun Chan