Stay True Cycles Returns as Feeding Zone Water Bottle Sponsor for the 70th Berkeley Hills Road Race

We’re excited to announce that Stay True Cycles will once again sponsor the Feeding Zone Water Bottles at this year’s Berkeley Hills Road Race part of the 2026 Berkeley Omnium weekend.

For the 70th edition of BHRR, it means a lot to have local partners who truly understand what this race represents to the Northern California cycling community.

Why the Feeding Zone Matters

The Berkeley Hills Road Race isn’t just another road race. It’s selective. It’s tactical. And it demands smart fueling.

The feeding zone plays a critical role in:

  • Keeping racers hydrated during long-course efforts

  • Supporting performance in decisive race moments

  • Allowing teams to execute race strategy safely and efficiently

  • Enhancing overall racer safety and well-being

Having reliable, high-quality bottles ready on race day makes a real difference especially on a course as demanding as BHRR.

Built by Cyclists, for Cyclists

Stay True Cycles has always been more than a bike shop. They’re part of the East Bay cycling fabric supporting racers, teams, and community events year after year.

Their continued support reflects what makes the Berkeley Omnium special:

  • Local businesses investing back into local racing

  • Community-driven partnerships

  • Long-term commitment to growing the sport

Events like BHRR only happen because partners step up and Stay True continues to lead by example.

Supporting More Than Just a Race

The Berkeley Omnium is a not-for-profit event. All proceeds go directly to supporting East Bay NICA high school mountain bike teams helping grow the next generation of cyclists.


When sponsors like Stay True come onboard, they’re not just supporting a race weekend, they’re investing in youth development and the future of cycling in our community.

See You on the Start Line

As we celebrate 70 years of the Berkeley Hills Road Race, we’re grateful for partners who believe in what we’re building.

Thank you, Stay True Cycles, for once again helping keep our racers fueled and ready.

Let’s make this year legendary.

Ka Lun Chan